Wednesday, June 8, 2016
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Through evolving programs designed to meet the changing needs of the marketing profession, Marketing EDGE impacts the lives of thousands of students and shapes the marketing industry of the future as diverse, inclusive, and highly skilled. Marketing EDGE infuses our industry with dynamic new ideas and the talent our industry needs to thrive in the 21st century.
NEW Awards … NEW Format … NEW Experience!
The premier EDGE Awards are the new national honors to be presented annually. Our selection of honorees is diverse; what all have in common is that they are creating new business models and practices, leading from the EDGE as they disrupt the status quo.EVENT PROGRAM DOWNLOAD
Lester Wunderman, consultant, professor, author and photographer is chairman emeritus and founder of Wunderman. After an apprenticeship at several agencies, Mr. Wunderman joined Maxwell Sackheim & Company in 1947, where he became executive vice president. In 1958 he founded Wunderman, Ricotta & Kline, now known as Wunderman.
In 1967, in an address at MIT, Mr. Wunderman identified, named and defined Direct Marketing, and for more than four decades he has led the theoretical and practical growth of the industry.
Among his achievements of which he was most proud, Mr. Wunderman was responsible for the research, business development plan and launching of the American Express Card. He helped to develop and market new products and services for many other large direct marketing companies such as the Columbia Record Club for CBS, Time-Life Books for Time Inc., Psychology Today Magazine, the Beginning Readers Program for Grolier Inc., and several “lifestyle” book clubs for Book-of-the-Month Club, including the Dolphin Book Club for sailors, the Cooking & Crafts Club and the Quality Paperback Book Club.
One of his greatest innovations, the Gold Box, evolved in the 1970s when Mr. Wunderman and his agency went head to head with McCann for the Columbia Record account. The story is recounted in detail in Malcolm Gladwell’s The Tipping Point (Little, Brown & Company, 2000). Ever the competitor, Mr. WUNDERMAN suggested both agency campaigns run (in separate local markets segments) and the one that had the greatest impact would get the contract. Wunderman won as his markets were up 80% compared to 19.5% for McCann. The reason is attributed to the “Gold Box.”
His book, Being Direct, was first published by Random House in January 1997 and an updated and revised edition, which includes the first-ever consumer Bill of Rights and his views on the Internet was subsequently published and distributed by the Direct Marketing Association in 2004. It has been translated into many languages, including Mandarin and Japanese. It is available in e-Book format on Amazon, Barnes and Noble and Apple’s iBookstore. An earlier book, Frontiers of Direct Marketing, was published in 1981, and his speeches and articles have appeared in publications worldwide.
Mr. Wunderman has addressed industry and government groups in more than 25 countries. He has been the featured speaker at many important functions of the direct marketing industry, as well as Chairman of the first Direct Marketing Day in New York in 1971 and Chairman again in 1983. He was Visiting Professor Direct marketing at the School for Continuing and Professional Studies at New York University 1998-2000. He has also lectured on direct marketing at Columbia University, Fordham University, Boston University and the Massachusetts Institute of Technology. He attended Brooklyn College, The New York School for Social Research and Columbia University, where he did graduate work in cultural anthropology and art history. He was awarded an honorary degree of Doctor of Humane Letters by the City University of New York in June of 1984.
Mr. Wunderman was formerly a Director of the Advertising Council and he also served on the Board of Directors of the Direct Marketing Association. He was Secretary/Treasurer of the American Association of Advertising Agencies for two years and a member of its Operations Committee and Board of Directors.
He is former Chairman of the Executive Committee of The Center for Direct Marketing of New York University, and he was Founding Chairman of The DMA International Strategic Forum on Direct Marketing. He also served on the Editorial Review Board of the Journal of Direct Marketing of the Medill School of Journalism of Northwestern University, and he was formerly Chairman of the Communications Design Advisory Committee of the Parsons School of Design and a member of its Board of Overseers.
Mr. Wunderman served as Chairman of the Visiting Committee of the Department of the Arts of Africa, Oceania and the Americas of the Metropolitan Museum of Art, and he served on UNESCO’s International Fund for the Promotion of Culture. He was also a long-time Trustee of the Sesame Workshop (formerly known as the Children’s Television Workshop). In 2007, He was honored as Communication Man of the Year by the Communications Division of the UJA. In 2011, his papers were collected by Duke University and the Smithsonian’s National Postal Museum.
He has received many awards and tributes from the direct marketing industry.
Mr. Wunderman is also a photographer. He studied with Dan Weiner at the Photo League in New York and with Berenice Abbott at the New School for Social Research. Because of Lester's passion for Africa and African art, he amassed one of the largest private collections of Dogon sculpture. Through his generous gifts, many of the pieces are now housed in New York's Metropolitan Museum of Art.
Mr. Wunderman is married to the former Suzanne Oksman Cott, who, under the professional name of Sue Cott, was Director of Editorials for WCBS-TV for many years.
MediaMath is the leading independent software company for marketers.
Our tools and services enable marketers to reach the audiences they want at the scale they need to achieve their business outcomes.
Since 2007, when we created the first programmatic technology for marketers, MediaMath’s global infrastructure, vast partner network and quantitative approach have delivered transformative results – truly strength in numbers.
Today, marketers are adopting our vision. The industry is shifting from broad to narrow audiences, from siloed channels to crossing display, social, mobile and video, and from counting clicks to declaring success based on customer delight.
MediaMath is partnering with the most forward-thinking marketers and agencies to accelerate these changes. We build on the leading edge of technology and innovate to scale. We marry software – purpose-built for enterprise marketers – with scaled, privileged inventory, exclusive data and industry-leading training and support.
Wharton Customer Analytics Initiative
The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and real-world application of customer analytics methods.
Through our innovative Research Opportunity program, co-curricular student programming, and practitioner events, the Initiative has a global impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to students and industry practitioners.
Global Head of Marketing
Kathryn Apte was recently named Global Head of Marketing at Medium. In her newly-departed role at Twitter, she was part of the Consumer Product Marketing team, which spanned consumer and creator product portfolios, defined the product marketing vision, positioned strategies and go-to-market plans. Prior to serving at Twitter, Kathryn built and led Google’s global marketing team responsible for content marketing across YouTube and Google's advertising solutions. Earlier, she spent a decade developing consumer marketing strategies for brands including Sony, Visa, Procter & Gamble, Diageo, Fairfax and Johnson & Johnson.
Kathryn’s previous work has been recognized with a range of honors from One Show, Contagious Magazine, Cannes Lions, Australia Direct Marketing Association and AWARD. Kathryn holds a Bachelor of Arts with Honors in communications, advertising and public relations from the University of Technology Sydney. She has returned there over recent years as a guest lecturer for courses covering strategic planning, search technology and social media.
With her passion for driving diversity in the tech industry, Kathryn devotes her time to mentoring young women who she sees represent the next wave of tech marketing leaders. Her nomination stated, “Kathryn is the go-to confidante, mentor and sponsor for marketers of all levels in the company. She has sponsored the career development of several women who look to her as a key source of trusted counsel and encouragement. Her personality alone is inviting and supportive and combined with her whip-smart intellect and professional expertise, she is able to cut through issues to help others to see how and where they might invest for their own success.”
SVP, Group Management
Josh Blacksmith leads FCB Chicago’s global experience-driven Customer Relationship Management (CRM) and multi-channel direct marketing practice for clients such as State Farm, PACCAR, Toyota, Lexus, Samsung, Jack Daniels and Anheuser-Busch. A Direct Marketing News “40 Under 40” honoree in 2014, Josh is among the marketing field’s most active participants. He states his passion is in growing the talent and CRM practice at FCB Chicago while also serving the direct marketing community in various capacities: currently vice president of the CADM (Chicago Association of Direct Marketing), on the Direct Marketing Association’s membership committee, elected to the DMA International ECHO Award Board of Governors, and on Marketing EDGE’s 2016 EDGE Awards committee.
Prior to joining FCB in 2012, Josh oversaw eCRM loyalty and digital brand programs for Kellogg’s and Heinz at Biggs-Gilmore (acquired by VML in 2014). He also previously worked at Meredith Xcelerated Marketing, where he was most recently account director for Kraft Foods CRM in the U.S. and Canada, and has led CRM efforts for Volkswagen, Chrysler LLC (domestic and international), and Walmart, among others. He holds a bachelor’s degree in advertising from Iowa State University and a Master of Business Administration with a marketing concentration from the University of Iowa’s Henry B. Tippie School of Management.
"For Josh," one colleague said, "marketing education isn’t measured in one-off efforts, it’s a daily promise to his team. As the CRM practice lead, working across disciplines, he provides educational opportunities for everyone at the agency. In 2015, he stewarded the funding and enrollment for more than 20 colleagues to become a DMA Certified Marketing Professional, and also ensures teams are attending conferences each year. Josh is an ongoing mentor as part of FCB’s Everest mentorship program, a mentor to FCB’s Shark Tank teams, and among its most attentive managers where he consistently is proactive with talent assessment and goal setting. Josh thinks deeply about the career paths and growth opportunities for his teams and regularly advocates for their progression."
Chief Innovation Officer
Brody Clemmer serves as chief innovation officer at N2Growth, a global leadership consultancy. He has spent his entire career applying his passion for design and innovation with interests in psychology, sociology, and human behavior to understanding how the world interacts with technology. His current focus is on creating innovative user experiences to today’s challenging business issues.
Brody began his professional career in communications as a writer/producer for Nassau Broadcasting Partners. There he was responsible for creating advertising campaigns for companies across the East Coast. After catching the design bug, Brody left radio to pursue a career in television and commercial design. While working for a Comcast production partner, he was responsible for creating engaging campaigns through special effect design and creative audio engineering. Later, Brody mixed creativity, technology, and people, by joining Apple Inc., where he designed multiple education programs and teaching curriculums for both internal and external customers.
After spending five years with Apple, Brody joined the growing world of startup companies as a marketing and technology consultant. Serving as a marketing consultant in the Electric Car and Renewable Energy sector, he created effective strategies to approach companies like FedEx, UPS, Disney and International Airports. In the mobile technology field, Brody used his information architecture and design skills to create a commerce application for Micro-Donations. Brody also founded a successful web development company, and also served as a technology consultant for a communications-consulting firm.
“By understanding the ways people of multiple generations interact with technology, Brody is able to create seamless tools to establish the best user experience,” one of his colleagues reported. “Brody's ability to utilize data and intuition is very unique. He takes pride in understanding the universal principles of marketing and the traditional, while implementing his own untraditional strategic initiatives: specifically, his ‘Co-Creating’ experiment in his company, N2Labs, [is] a social enterprise design team used to transform company objectives into profit focused social ventures.” Brody also serves actively as a one-on-one mentor to University of Pennsylvania Center for Social Impact and the School of Policy and Practice students and graduates entering the workforce.
VP, Digital Marketing
In 2011, Erica DePalma spearheaded the launch of Media Horizons’ digital division as a startup within the larger agency, reinventing Media Horizons’ positioning from an traditional direct response agency to a full-service shop that has resulted in the win of numerous new clients. Since launching Media Horizons’ digital division, she has fostered the growth of the digital team to include service offerings that extend into programmatic media, social media, email marketing, mobile, lead generation, affiliate and search. Four years later, Media Horizons now has an award-winning digital group with a client roster that cuts across both business-to-business and business-to-consumer verticals.
Prior to joining Media Horizons, Erica served as vice president, digital, at Omnicom Media Group’s Novus Direct, in addition to associate media director with Digitas. Erica also served as a Board Member of 212, New York City’s Interactive Advertising Club, from 2004-2007. Erica’s ability to translate complex media theories into easily digestible, educational pieces is regularly recognized by the marketing community in the form of published case studies, blogs, speaking engagements and awards. Her honors include an appearance in Direct Marketing News “30 under 30” and being featured in MediaPost’s Media Magazine as a “Rising Media Star.” Most recently, Erica’s work in advocating omnichannel marketing has been recognized by the National E-tailing and Mailing Organization of America, Electronic Retailing Association and Direct Marketing Association organizations who have tapped her as a speaker at their respective annual conferences. She was recently appointed to the leadership council of the DMA’s Mobile & Digital Community.
Additionally, as a working mother in a special needs family, Erica is a positive role model for young women pursuing a career in marketing, while balancing the demands of a growing family. Erica launched Media Horizons’ digital division shortly after the birth of her first daughter, and welcomed their second daughter, two years later. Erica is an active supporter of Soundbridge School in Connecticut that provides specialized technology to promote listening and speaking in children with hearing loss, as well as participating in several local community groups. Erica earned her bachelor’s degree in digital media from Loyola University in Maryland.
VP, Data Solutions (CPG and NonProfit)
In her current role at Epsilon, Jeannie Green leads the account management and business development teams for the fundraising/not-for-profit and consumer packaged goods business units. This includes working in close collaboration with more than 300 Epsilon data, database, and agency clients to leverage fully the different proprietary data sets Epsilon provides to help marketers build stronger relationships with prospects and customers and increase omnichannel marketing precision and performance. In a world where metrics rule, and quants and creatives are held equally accountable for marketing success, Jeannie has leveraged strengths-based leadership and management to a whole new level.
Jeannie has been with Epsilon since 2002 and has served in various positions including vice president of the business-to-business group, account director, account executive, and client services manager. Prior to joining Epsilon (formerly Abacus) in 2002, she held similar positions at Arrow Electronics, Inc., Matchlogic (A Division of Excite@home, Inc.) and Brunswick Corporation.
Jeannie serves as a mentor to a variety of employees educating them on the missions of the non-profit clients she serves as well as being the "thought leader expert" for any marketing services provider questions that arise. Jeannie regularly is involved in the interviewing process, the screening criteria and the recommendation of interns, and recent college grad hiring that Epsilon does in its Associate Account Manager Program. Jeannie is always in high demand for internal mentorship, where she always is able to bend her schedule to take time to nurture an aspiring employee to learn what they can do to leverage their strengths to move up in the organization, or more importantly, make a real difference to Epsilon and its clients.
An active member of the direct marketing community, Jeannie was appointed to the Direct Marketing Association Ethics Policy Committee in 2014. Jeannie also has been a two-time International ECHO Awards judge, both in 2013 and 2014, and was elected to the 2014 Direct Marketing News “40 under 40.” She holds a Bachelor of Science in business administration from Iowa State University and a Certificate of Business Leadership from the University of Denver’s Daniels College of Business.
VP Marketing and Business Development
Marta Velasco is the vice president of marketing and business development for JDC Healthcare Management, a $100MM annual revenue privately held company. In her role as head of marketing she disrupted the status quo in the dental industry in Texas by reigniting a traditional brand, introducing cutting-edge customer relationship management analytics, returns-based decision making to allocate the marketing mix, a top digital strategy, and a relentless focus on improving customer experience. As a result of her work, the company increased revenue by double digits year-over-year in 2015.
The passion that drives her desire to improve her company – and the industry – is her interest in improving the life of underprivileged communities as JDC serves primarily lower-income Hispanic and African American communities in Dallas and Houston. Marta has a track record of giving back to the community and has done work with National Society of Hispanic MBAs, Be R.A.R.E, Dallas Life and at her company she even has created the Jefferson Cares program to foster JDC employees to give back to the community.
She is recognized among her peers for mentoring young professionals and she is a frequent speaker about marketing and young women empowerment. She was a speaker at the Digital Analytics Association Dallas Summit, at the Public Relations Society of America-Dallas, and at the Public Relations Society of America- Austin. Marta has a bachelor’s degree in communications from the University of Cincinnati and a Graduate Certificate in Marketing from Southern Methodist University.
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