EDGE 2017


Tuesday, June 6, 2017

PlayStation Theater  |  New York City

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About Marketing EDGE

Through evolving programs designed to meet the changing needs of the marketing profession, Marketing EDGE impacts the lives of thousands of students and shapes a more diverse, inclusive, and highly skilled marketing industry. Through these young professionals, Marketing EDGE is infusing our industry with dynamic new ideas and the talent our industry needs to thrive in the 21st century.

About EDGE Awards

Celebrating Excellence in Marketing Leadership

With 500+ marketing leaders expected to gather at the EDGE Awards, this signature event pays tribute to the best of the best in the marketing industry. Our selection of honorees is diverse; what all have in common is that they are creating new business models and practices, leading from the EDGE as they disrupt the status quo.



Hal Brierley


Hal Brierley
Founder and CEO
The Brierley Group, LLC
Dallas, TX

For 30 years, Hal served as the chief loyalty architect for Brierley & Partners, providing loyalty counsel for some 175 clients, among them American Express, AT&T, GameStop, Hertz, Hilton, Neiman Marcus, Office Depot, 7-Eleven, Sony, United Airlines, and UPS.

He began his entrepreneurial career as co-founder of Epsilon, serving as its CEO for eleven years. In 1980, Hal advised American Airlines on the launch of AAdvantage, the nation's first frequent traveler program. In 1982, he was elected vice president of sales and advertising for Pan American World Airways, where he launched Worldpass, the first global frequent traveler program, In 1983, he joined Continental Airlines as its senior vce president of marketing.

Hal launched Brierley & Partners in 1985, serving as president and CEO through 2006 and as Chairman through 2015, when the company was sold to Nomura Research Institute, Japan's largest technology services firm.

In 1999, he founded e-Rewards, today re-branded as Research Now, the world's largest online market research panel providing survey respondents for more than 2,500 research firms, with sales of $300 million and more than one million members completing one or more surveys each month.

He serves on the Dean's Advisory Board at Harvard Business School, the Executive Committee of the Advisory Board of the Smithsonian National Zoo and the Executive Committee of The Better Angels Society (a foundation supporting Ken Burns' work for PBS). He is a member of the International Board of Advisors of the National Geographic Society and the United States Olympic and Paralympic Foundation Trustee Council.

Hal is a member of the Executive Board of the Dallas Center for the Performing Arts, a Life Member of the Board of Governors of the Dallas Symphony, a member of the Board of Marketing EDGE, the Baylor Health Care System Foundation, North Texas Public Broadcasting and the United Way of Metropolitan Dallas Foundation.

He is a 2016 regional recipient of E&Y's Entrepreneur of the Year for Lifetime Achievement, the 2013 recipient of the Edward N. Mayer, Jr. Education Leadership award from Marketing EDGE, and a 2012 inductee into the Data & Marketing Association's Hall of Fame for lifetime achievement in direct marketing.

He was graduated with a Bachelor of Science degree in Chemical Engineering with highest honors from the University of Maryland in 1965, and with a Master of Business Administration degree from Harvard Business School in 1968 as a Baker Scholar with High Honors where he has endowed a Marketing Professor. Hal and his wife Diane live in Highland Park, TX.




New York, NY

Sprinklr is a provider of enterprise social technology, and prides itself as a world leader in this category. Its offering is designed to help large companies collaborate across their entire organization to create intuitive, superior customer experiences across every social channel. The company is revolutionizing customer engagement in 150+ countries for more than 1,200 brands, among them Nike, McDonald's, Microsoft, P&G, Samsung, more than half the Fortune 50, and nine of ten of the world's most valuable global brands. Called "the most powerful technology in the market," Sprinklr powers more than four billion social connections to help the enterprise reorient its business around the customer in the age of digital transformation. Headquartered in New York City with more than 1,200 employees globally, Sprinklr works with a powerful group of partners that include Deloitte Digital, SAP, IBM, and Microsoft among others.

Sprinklr, like all marketing organizations, looks to meet the rapid demand for talent with digital and marketing analytic skills, and fully recognizes the importance of creating and grooming our next generation of talent. In addition to its internal human resources programs to recruit employees and interns, Sprinklr strongly supports Marketing EDGE, providing, for example, real-time, streaming data visualizations during previous Rising Star and EDGE Award venues, sponsorships, and in-kind investment (software and consultancy) to create Marketing EDGE's own social media platform. Sprinkler's continuing goal is to help Marketing EDGE's expand its reach and engagement across students, corporations, and academia and, most importantly, to have Marketing EDGE be best-in-class in its own digital transformation in support of marketing education and early professional development.


Spiegel Research Center


The Medill IMC Spiegel Digital & Database Research Center
Northwestern University
Evanston, IL

The Medill IMC Spiegel Digital & Database Research Center continues the long tradition of incorporating mathematics, statistics and psychology to understand the principles of effective advertising at Northwestern, and is part of the university's overall contribution of applied research about advertising and marketing. The Spiegel Research Center is the first research center at the Medill School of Journalism, Media, Integrated Marketing Communications. It was founded in 2011 by a generous gift from the late Professor Emeritus Edward J. "Ted" Spiegel and his wife Audrey, and fortified by the support of corporations, alumni and friends. Ted Spiegel's vision was to tie academic research more closely to the profession of marketing, which was his personal and professional heritage, to solve business problems. Today, the Spiegel Research Center investigates how customer engagement with brands correlates with purchase behavior, with a current focus on consumer behavior in social and on mobile devices.

"We seek to contribute to moving marketing practice from faith to facts. It's not enough simply to trust that certain marketing practices lead to purchase and re-purchase behavior. Our applied research — for use by academics and practitioners — proves which types of customer engagement with the brand deliver financial impact."

- Tom Collinger, Executive Director, Spiegel Research Center


Nominations are now open for the Rising Stars Award. This award is presented to talented professionals 40 years or younger who are disrupting the status quo and changing the way they market their organizations and/or serve their clients, while achieving significant business results. The awards are presented to up to five (5) outstanding individuals. Nominations may be submitted here and are due by March 1, 2017. Click here to see past Rising Stars Award winners.


Companies wishing to serve as underwriters of this year's EDGE Awards, or to gain visibility in the award program, may contact Amy Sigona,



  • Brierley + Partners
  • IBM
  • Wunderman


  • Acxiom
  • Epsilon
  • Ernst & Young
  • Infogroup
  • LiveRamp
  • MediaMath
  • PMX Agency
  • Quad/Graphics


  • Adrea Rubin Marketing
  • American Direct Marketing Resources
  • Collette
  • Gerber Life Insurance Company
  • Japs-Olson
  • Kinetic
  • LIFT Agency
  • Media Horizons
  • Speedeon Data
  • Worldata


  • Aberdeen Group
  • Avalon
  • ForeSee
  • Liz Kislik Associates
  • mCordis


PlayStation Theater

1515 Broadway at West 44 Street, Times Square