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EDGE 2017

2017 EDGE AWARDS

Tuesday, June 6, 2017

PlayStation Theater  |  New York City

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WHO WE ARE

About Marketing EDGE

Through evolving programs designed to meet the changing needs of the marketing profession, Marketing EDGE impacts the lives of thousands of students and shapes a more diverse, inclusive, and highly skilled marketing industry. Through these young professionals, Marketing EDGE is infusing our industry with dynamic new ideas and the talent our industry needs to thrive in the 21st century.

About EDGE Awards

Celebrating Excellence in Marketing Leadership

With 500+ marketing leaders expected to gather at the EDGE Awards, this signature event pays tribute to the best of the best in the marketing industry. Our selection of honorees is diverse; what all have in common is that they are creating new business models and practices, leading from the EDGE as they disrupt the status quo.

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HONOREES

LIFETIME ACHIEVEMENT AWARD

Harold M. (Hal) Brierley

LIFETIME ACHIEVEMENT AWARD

Harold M. (Hal) Brierley
Founder and CEO
The Brierley Group, LLC
Dallas, TX

For 30 years, Hal served as the chief loyalty architect for Brierley & Partners, providing loyalty counsel for some 175 clients, among them American Express, AT&T, GameStop, Hertz, Hilton, Neiman Marcus, Office Depot, 7-Eleven, Sony, United Airlines, and UPS.

He began his entrepreneurial career as co-founder of Epsilon, serving as its CEO for eleven years. In 1980, Hal advised American Airlines on the launch of AAdvantage, the nation's first frequent traveler program. In 1982, he was elected vice president of sales and advertising for Pan American World Airways, where he launched Worldpass, the first global frequent traveler program, In 1983, he joined Continental Airlines as its senior vce president of marketing.

Hal launched Brierley & Partners in 1985, serving as president and CEO through 2006 and as Chairman through 2015, when the company was sold to Nomura Research Institute, Japan's largest technology services firm.

In 1999, he founded e-Rewards, today re-branded as Research Now, the world's largest online market research panel providing survey respondents for more than 2,500 research firms, with sales of $300 million and more than one million members completing one or more surveys each month.

He serves on the Dean's Advisory Board at Harvard Business School, the Executive Committee of the Advisory Board of the Smithsonian National Zoo and the Executive Committee of The Better Angels Society (a foundation supporting Ken Burns' work for PBS). He is a member of the International Board of Advisors of the National Geographic Society and the United States Olympic and Paralympic Foundation Trustee Council.

Hal is a member of the Executive Board of the Dallas Center for the Performing Arts, a Life Member of the Board of Governors of the Dallas Symphony, a member of the Board of Marketing EDGE, the Baylor Health Care System Foundation, North Texas Public Broadcasting and the United Way of Metropolitan Dallas Foundation.

He is a 2016 regional recipient of E&Y's Entrepreneur of the Year for Lifetime Achievement, the 2013 recipient of the Edward N. Mayer, Jr. Education Leadership award from Marketing EDGE, and a 2012 inductee into the Data & Marketing Association's Hall of Fame for lifetime achievement in direct marketing.

He was graduated with a Bachelor of Science degree in Chemical Engineering with highest honors from the University of Maryland in 1965, and with a Master of Business Administration degree from Harvard Business School in 1968 as a Baker Scholar with High Honors where he has endowed a Marketing Professor. Hal and his wife Diane live in Highland Park, TX.

CORPORATE DISRUPTOR AWARD

Sprinklr

CORPORATE DISRUPTOR AWARD

Sprinklr
New York, NY

Sprinklr is a provider of enterprise social technology, and prides itself as a world leader in this category. Its offering is designed to help large companies collaborate across their entire organization to create intuitive, superior customer experiences across every social channel. The company is revolutionizing customer engagement in 150+ countries for more than 1,200 brands, among them Nike, McDonald's, Microsoft, P&G, Samsung, more than half the Fortune 50, and nine of ten of the world's most valuable global brands. Called "the most powerful technology in the market," Sprinklr powers more than four billion social connections to help the enterprise reorient its business around the customer in the age of digital transformation. Headquartered in New York City with more than 1,200 employees globally, Sprinklr works with a powerful group of partners that include Deloitte Digital, SAP, IBM, and Microsoft among others.

Sprinklr, like all marketing organizations, looks to meet the rapid demand for talent with digital and marketing analytic skills, and fully recognizes the importance of creating and grooming our next generation of talent. In addition to its internal human resources programs to recruit employees and interns, Sprinklr strongly supports Marketing EDGE, providing, for example, real-time, streaming data visualizations during previous Rising Star and EDGE Award venues, sponsorships, and in-kind investment (software and consultancy) to create Marketing EDGE's own social media platform. Sprinkler's continuing goal is to help Marketing EDGE's expand its reach and engagement across students, corporations, and academia and, most importantly, to have Marketing EDGE be best-in-class in its own digital transformation in support of marketing education and early professional development.

EDUCATION AWARD

Spiegel Research Center

EDUCATION AWARD


The Medill IMC Spiegel Digital & Database Research Center
Northwestern University
Evanston, IL

The Medill IMC Spiegel Digital & Database Research Center continues the long tradition of incorporating mathematics, statistics and psychology to understand the principles of effective advertising at Northwestern, and is part of the university's overall contribution of applied research about advertising and marketing. The Spiegel Research Center is the first research center at the Medill School of Journalism, Media, Integrated Marketing Communications. It was founded in 2011 by a generous gift from the late Professor Emeritus Edward J. "Ted" Spiegel and his wife Audrey, and fortified by the support of corporations, alumni and friends. Ted Spiegel's vision was to tie academic research more closely to the profession of marketing, which was his personal and professional heritage, to solve business problems. Today, the Spiegel Research Center investigates how customer engagement with brands correlates with purchase behavior, with a current focus on consumer behavior in social and on mobile devices.

"We seek to contribute to moving marketing practice from faith to facts. It's not enough simply to trust that certain marketing practices lead to purchase and re-purchase behavior. Our applied research — for use by academics and practitioners — proves which types of customer engagement with the brand deliver financial impact."

- Tom Collinger, Executive Director, Spiegel Research Center

10th ANNUAL RISING STARS AWARDS

Noman Ali

President, Strategic Growth
Research Now

RISING STAR AWARD

Noman Ali

President, Strategic Growth
Research Now
(San Francisco, CA)

Currently president of Research Now's data monetization efforts, "Nomi" is a successful entrepreneur, business leader and innovator in marketing research data and services.

In 2007 Nomi was a co-founder of Peanut Labs, an innovative company that provides monetization and gamification for social media sites, online games and other communities through advertising and market research surveys. By connecting researchers with social media, Peanut Labs connected users with thousands of paid online surveys from leading brands and market researchers, generating revenue for publishers while rewarding those users for their valuable opinions, with publisher incentives.

Based on this new approach to market research – offering game points or currency for completing surveys and engaging with ads – Peanut Labs has won numerous accolades, among them the Advertising Research Foundation's (ARFs) Innovation Award and Silver Innovation Award; Fast Company's "World's 50 Most Innovative Companies;" and the American Marketing Association Foundation's David K. Harden Award. Nomi also received the ARF's Innovation Award for Research Distinction.

Since the acquisition of Peanut Labs by Research Now in 2010, Nomi helped lead the integration and growth of the combined operations to create, in 2017, the largest permission-based digital data collection and research-data solutions enterprise in the industry. As part of Research Now, Nomi is exploring new data-based advertising and loyalty marketing business opportunities for the company.

Nomi earned his Bachelor of Science in Computer Science from National University of Computer and Emerging Sciences in Karachi, Pakistan. He is based in San Francisco, where he is actively involved in mentoring and leadership activities.

Meet Past Rising Stars Honorees

Christina Dalton

Executive Director, Digital Marketing
PubWorx

RISING STAR AWARD

Christina Dalton

Executive Director, Digital Marketing
PubWorx
(New York, NY)

Christina Dalton is a digital marketing expert with more than 12 years of experience within the publishing industry. Her professional career spans both traditional and digital marketing tactics to drive acquisition as well as audience development. She develops high-impact marketing campaigns across email, social media, search engine marketing, display and retargeting as well as in-app. Christina has been at the forefront of digital media and launch of app products in the magazine industry.

In 2017, Christina has expanded beyond leading Hearst's digital marketing efforts to also include its E-edition business marketing and relationships with Amazon, Apple and Barnes & Noble, among others. Christina and her team have also taken on responsibility for Conde Nast's email acquisition programs. Early results show she and her team are driving significant improvement in open and conversion rates as well as profitability.

Christina lectures to students, including engagements at both New York University and State University of New York – Fashion Institute of Technology – as well as mentors young marketers inside PubWorx and Hearst, teaching both traditional and digital channel marketing, providing rare cross-marketing skills in enterprise marketing teams. In 2016, Hearst recognized Christina as a SPOTLIGHT AWARD winner, recognizing her leadership and success driving significant business results that fuel both the company's profits and future direction. As the company has transitioned from Hearst to the new Hearst/Conde Nast joint venture – PubWorx – both organizations have recognized and selected Christina as the leader of its new Consumer Marketing Digital Marketing team. Not only does this represent and great endorsement from two industry leading organizations, but also is a platform from which she is recognized for her ability to communicate, lead and deliver results above expectations.

Having graduated from St. Joseph's University in 2005 and Baruch College in 2010, Christina has successfully transitioned from individual marketer to leader and mentor to the next wave of marketers. Her success has led to continued professional growth in responsibilities and impact.

Meet Past Rising Stars Honorees

Nick Dujnic

Senior Director, Marketing
LiveIntent

RISING STAR AWARD

Nick Dujnic

Senior Director, Marketing
LiveIntent
(New York, NY)

Nick Dujnic plays an integral role in shaping the content strategy and voice of the brand at LiveIntent. In his five years there, he has gone from a lone copywriter on a team of three, to managing a team of five that produces and distributes content designed to engage customers across every stage of the buying cycle.

Nick has done everything, from writing white papers to producing podcasts, but he is best known for creating and starring in LiveIntentional, a weekly video series and email newsletter that educates leads, clients, and partners on what is going on in a very complicated digital marketing landscape, in a fun and accessible way. During the past three years, these videos have become the centerpiece of LiveIntent's marketing strategy, providing a reliable and entertaining pieces of content that are leveraged externally for lead capture and nurture campaign, as well as internally for co-marketing partnerships and employee education. It has even been mentioned alongside top industry media groups for its ability to mix "some fun, satirical commentary along with the heavier stuff" and once inspired the headline "How One Man Did the Impossible: Make Ad-Tech Jargon Fun."

But even with all the fun stuff he gets to do every week, Nick's favorite part of his job is still managing his team and participating in the mentorship programs at LiveIntent. There is nothing he enjoys more than seeing others flourish and take advantage of talents and opportunities given to them.

Meet Past Rising Stars Honorees

Connor Lemenze

Sales Director
Persado

RISING STAR AWARD

Connor Lemenze

Sales Director
Persado
(New York, NY)

Connor Lemenze joined Persado in 2014 as its third sales hire following the company's Series A round of funding. At the time, Persado had a handful of clients predominantly in the financial services and telecommunications sectors. Today, with Connor's help, the company's industry-leading Cognitive Content solution serves Fortune 500 brands across retail, travel and hospitality, media and more. His contribution has not only been influential in driving Persado's growth, but also that of the marketing organizations with which he works, generating as much as a triple-digit lift in campaign performance and in some cases growth in market share.

Through machine learning and advanced testing methodologies Connor challenges Persado's customers with new ideas and creative approaches enabled by using an AI [artificial intelligence] platform. Obliterating limitations posed by the typical A/B testing approach, Persado uncovers what specific words, phrases, and emotions drive individuals to respond to messaging at scale – dramatically lifting results over controls.

Connor is passionate about mentorship and education. As the lead sales instructor for Persado's employee onboarding program, he mentors new hires to help them gain a deeper understanding of how to help generate business value for customers. It isn't rare to see someone shadowing him on calls or even client meetings, when appropriate. In addition, Connor also lends his free time to educate students on the importance of mathematics in marketing. In partnership with BUILD, he volunteers to present math and marketing use-cases to students, judges rocket/investor pitches at student startup events, and works hands on with students to build marketing plans for their startup businesses.

Prior to joining Persado, Connor worked in sales for a building management software company, Database International Group. He also has entrepreneurial experience. While in college Connor created EazyOn, a ski product helping skiers get into their boots. He self-ran, funded and distributed the product nationwide in more than 500 retail stores in the U.S. until a global ski product distributor assumed sales rights in 2014. Connor has a Bachelor of Science degree in Business Administration from Babson College — and is an avid skier.

Meet Past Rising Stars Honorees

Matthew Smith

Global Marketing Lead, Uber Everything
Uber

RISING STAR AWARD

Matthew Smith

Global Marketing Lead, Uber Everything
Uber
(San Francisco, CA)

Matt Smith is currently a global marketing lead on the Uber Everything team at Uber. In this role, he leads marketing for Uber's delivery partner and restaurant audiences globally and oversees marketing for top priority enterprise partnerships. During his 16 months at the company, he has helped to launch and scale UberEATS from its first city to 70 cities in 24 countries across six continents.

Prior to Uber, Matt led marketing globally for Google My Business, managing overall strategy for brand, growth, product marketing and engagement. In this role, he executed the biggest business-to-business brand moment in Google's history (The Story of Jacob & City Gym) which delivered more than 150 million social media impressions and significant international press coverage. He also supercharged global growth for the product, transitioning a product from flat year-over-year (YoY) growth to triple-digit YoY growth in two quarters.

Matt started his career working in consulting in New York where he advised Fortune 500 companies such as Johnson & Johnson and Pfizer on product launches, product positioning and pricing strategies.

He has a passion for social justice and advocacy work. He has spoken at Advertising Week about LGBT Voices in Advertising and has previously volunteered as a suicide prevention hotline counselor with The Trevor Project. His first internship was focused on development and fundraising for the Aidenica Home for Street Children in Lima, Peru. More recently, he's spoken on marketing career development at numerous Marketing EDGE events. He holds a Bachelor of Arts degree from Yale University where he graduated with Honors in History.

Meet Past Rising Stars Honorees

Becky Wald Thomas

Senior Director of Digital Marketing
Comcast

RISING STAR AWARD

Becky Wald Thomas

Senior Director of Digital Marketing
Comcast
(Philadelphia, PA)

Becky Wald Thomas oversees a team that develops targeted and personalized customer journeys beginning in digital media and persisting throughout the Xfinity.com eCommerce and customer experiences. She also leads digital multi-touch attribution analytics for the company. Prior to joining Comcast in 2014, Becky worked as a management strategy consultant at the Boston Consulting Group, focused on marketing and sales strategies for consumer goods and media companies. Becky started her career at American Express where she worked across the small business card division (OPEN) and the consumer card services group in direct marketing and digital acquisition roles.

Becky is a strategic thinker and an activating force on Comcast's Digital Center of Excellence. In 2016, she led the digital launch for Comcast's recent NETFLIX integration on the X1 platform – and managed digital brand campaigns such as those during the Olympics – along with end-to-end digital segment customer journeys, multi-touch attribution analysis and the Comcast-NBCU digital marketing collaboration effort.

This year, Becky spearheaded a collaborative marketing effort across Comcast-NBCUniversal to connect the digital groups across the complete portfolio of companies such as NBCUniversal Sports, Orlando Parks, Studios, Fandango, GolfNow and Telemundo. Becky mobilized a cross-portfolio team to deliver operational and policy changes to share marketing data, allowing for a reduction on the reliance of third-party data while increasing coverage and reach. As part of this effort, she educated and persuaded legal privacy leadership to implement and launch updated privacy policy on Xfinity.com to enable audience data sharing across Comcast-NBCUniversal properties, allowing the company to access a superior source of data and leveraging that data to improve customer experiences.

Becky collaborated with Comcast's Customer Experience, Marketing and Product teams to develop a strategic plan that helped the company achieve a 50-percent "Digital-First" adoption goal across the company's employee base, representing a significant increase in the adoption of newly-released functionalities to support this initiative. She also created an enterprise playbook on how to go "Digital First" which has been deployed across various business objectives.

Becky actively participates in the Young Professionals Network at Comcast and has engaged as a speaker to educate others about the digital transformation underway at Comcast and in the marketplace. Furthermore, she mentors analyst and manager-level colleagues across the company. She also is energized by educating students in our community about business and professional skills. Not only has she spearheaded the digital internship program for Philadelphia graduate and undergraduate students, but also has given presentations at the University of Pennsylvania and Villanova, among others, about career pathing and personal brand. Becky holds a Master of Business Administration degree from the Wharton School and a bachelor's degree from Harvard University.

Meet Past Rising Stars Honorees

SPONSORS

Companies wishing to serve as sponsors of this year's EDGE Awards, or to gain visibility in the award program, may contact Amy Sigona, ASigona@marketingEDGE.org.

Please download a list of sponsorship opportunities here.

CORPORATE LEADERSHIP PROGRAM

Platinum

  • Brierley + Partners
  • IBM
  • Wunderman

Gold

  • Acxiom
  • Epsilon
  • Ernst & Young
  • Infogroup
  • LiveRamp
  • MediaMath
  • PMX Agency
  • Quad/Graphics

Silver

  • Adrea Rubin Marketing
  • American Direct Marketing Resources
  • Collette
  • Gerber Life Insurance Company
  • Japs-Olson
  • Kinetic
  • LIFT Agency
  • Media Horizons
  • Speedeon Data
  • Worldata

Roundtable

  • Aberdeen Group
  • Avalon
  • ForeSee
  • Liz Kislik Associates
  • mCordis

VENUE

PlayStation Theater

1515 Broadway at West 44 Street, Times Square
 

REGISTER TODAY!